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Fractional CMO.
Narrative architect

Good marketing is a decision, not a department.

Senior strategy and hands-on execution for founders who are serious about growth, without building a full marketing org.

Let's talk

Services

Embedded strategic leadership. I run your marketing function while you build the company.

What you stand for, who you're for, and how you talk about it. The foundation everything else is built on.

From positioning through launch. Channel mix, sequencing, and a plan that actually ships.

Thought leadership, investor narrative, and content with a point of view. For companies that have something worth saying.

CRM, automation, analytics, attribution. The infrastructure that lets you stop guessing.

"Hannah brought structure to how we think about our brand. The narrative finally holds together across everything we do."

Reuben John, Co-founder

TrueAim · Insurtech AI

Marble bust

About

Fractional CMO and narrative architect. 12+ years building marketing from zero across DeFi, institutional crypto, fintech, gaming, and lifestyle. Based in Zürich. I turn positioning into story, story into infrastructure, and infrastructure into growth. Fluent in translating between founders who think in product and audiences who think in value.

Goodmarketingstartswith adecision.