Fractional CMO · Marketing & Strategy
Good marketing is a decision, not a department.
Senior strategy and hands-on execution for founders who are serious about growth, without building a full marketing org.
Services
Fractional CMO
Embedded strategic leadership. I run your marketing function while you find — or decide you don't need — a full-time hire.
GTM Strategy
From positioning through launch. Narrative, channel mix, and a plan that actually ships.
Brand & Positioning
What you say, how you say it, and who you say it to. Especially useful when the answer is currently "everything to everyone."
Strategic Comms
Thought leadership, PR, events, and content that doesn't embarrass your investors.
Marketing Ops
CRM, automation, analytics, attribution. The infrastructure that lets you stop guessing.
Implementation
I don't just hand off decks. I build teams, run campaigns, and stick around to see if it works.
About
12+ years across crypto, fintech, gaming, and more. Based in Zurich. Comfortable in boardrooms and Discord servers. Fluent in translating between founders who think in product and audiences who think in value.
Ready when you are.
No retainers until we've talked. No pitches until I've understood the actual problem. If that sounds refreshing, get in touch.
Get in touch